The Body Shop to close three Wiltshire stores but Swindon to stay open

The three Wiltshire Body Shop stores to close are at The Shires shopping centre in Trowbridge where the premises lease expires at the end of March.

The Body Shops in the Borough Parade Shopping Centre in Chippenham, and in The Old George Mall in Salisbury will also close.

The company’s administrators have published the full list of stores that are to close – and those which will stay open – as it announced 489 jobs will go as part of a heavy restructuring aimed at preserving the brand.

While 116 shops will continue trading, 75 will shut over the next four to six weeks – in addition to the seven immediate closures confirmed two weeks ago.

The Body Shop in Cirencester will also close, but The Body Shops in Bath and at Cabot Circus and Cribbs Causeway in Bristol will stay open.

Administrators from FRP Advisory said the brand’s current portfolio is “no longer viable” after “years of unprofitability”.

Joint administrator Tony Wright said: “In taking swift action to right-size The Body Shop UK store portfolio, we have stabilised the business and are providing the best opportunity for this iconic brand to have a long-term, sustainable future.

“The UK business continues to trade in administration, and we remain fully focused on exploring all options to take the business forward.”

The latest announcement comes after The Body Shop revealed earlier this month (February) it had fallen into administration putting more than 2,000 jobs at risk across 198 shops.

Last Tuesday (February 20), the high street retailer shut seven shops in its first phase of restructuring after confirming plans to close nearly half of its 198 UK outlets.

The seven Body Shop stores that closed on February 20 following the administration announcement are: Surrey Quays (London), Oxford Street Bond Street (London), Canary Wharf (London), Cheapside (London), Nuneaton (Warwickshire), Ashford Town Centre (Kent) and Bristol Queens Road.

The chain’s 116 remaining shops will continue to trade through stores and online during the administration process.

Anita Roddick and her husband Gordon founded The Body Shop in 1976 as one of the first companies to promote so-called ethical consumerism, focusing on ethically produced cosmetics and skincare products.

The recent administration announcement comes only weeks after new owners, European private equity firm Aurelius, took control of the business.

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