Dobbies’ Swindon unveils new foodhall format

Chance to win hamper during launch weekend

Dobbies has unveiled a vibrant new cottage kitchen garden style foodhall at its Swindon store.

 

The new foodhall reflects Dobbies’ commitment to investing in the Swindon store and responding to what local customers want. By listening to feedback from the Swindon community, new ways were identified to improve both the food range and the overall shopping experience, offering customers the opportunity to discover and celebrate great food.

The new foodhall at Swindon has opened with a host of introductory offers including 30% off Farmhouse biscuits and Belgid’Or chocolates and 20% off Coolmore cakes, and favourite brands like Fever Tree and Savoursmiths, available to 31 March.

 

To mark the first weekend of opening from Thursday 5 March, sampling of some of the new products will be available at various times, and one lucky customer through the doors will win a hamper filled with selected products.

 

Andrew Emery, General Manager at Dobbies’ Swindon, said: “The foodhall is one of the most popular areas in the store and an important part of our garden centre experience.

 

“We’ve been working hard on the new format that’s inspired by a cottage kitchen garden and brings together essentials, treats and seasonal variety through a range of both popular and new brands. We’re excited to welcome customers in to see the new ranges and try them for themselves.”

 

With more than 2,000 products, Swindon customers will be spoilt for choice. Dobbies’ famous in-house bakery offering will have an even bigger focus with favourite scones, pastries and tray bakes available, including a host of new brands like Botham’s of Whitby and Patteson’s.

 

Sweet treats will be prominent with well-known brands like Bonbons, Lindt and Tony’s Chocolonely.

 

Deli foods will also feature, with everything to make the perfect cheeseboard or party platter, with a new range of chilled products including cheese, deli meats, olives and dips. To accompany this, there will also be a wide selection of biscuits for cheese, sharing bags of crisps and snacks, nuts and dried fruits. The pantry section will also host foods from around the world.

 

There will also be premium frozen food ranges, with brands including Cook, award-winning Supper Club, Crosta Mollica pizzas and ice cream from Jude’s.

 

The ranges of gift foods will increase with a broader selection of alcohol and premium soft drinks. Everything from gin gift packs to all-natural handmade beverages from Hullabaloo.

 

The new foodhall at Dobbies Swindon is open from Thursday 5 March. For more